Water treatment is a crucial part of the sustainable transition, and we want to be part of the solution. We strive to make it easier for companies and decision‑makers to prioritize sustainability, and we actively work to drive development forward through innovation, knowledge, and long‑term solutions.
— Margaretha Rhodin, CEO, Swedish Hydro Solutions
Passionate, Unique, Reliable and Environmental
These principles form the foundation for how we act, both internally and externally. Together, we build a strong brand by living up to these values — from how we collaborate with colleagues to how we meet our customers, and how we actively contribute to a sustainable world.
How did PURE emerge?
Our core values were shaped by our employees and genuinely reflect our brand identity. Our employees are the driving force behind our strength and success. In the fall of 2024, we therefore carried out a workshop where we jointly identified the words and values we felt best represented Swedish Hydro Solutions. The result of this workshop became PURE — a commitment we all stand behind and that flows through everything we do.
More under “About us”
Our culture
A look at our culture: a safe, inclusive, and high‑performing workplace defined by respect, smart working methods, and the values in our Code of Conduct.
Innovation
Our ability to innovate is one of the qualities that defines us as a company. Simplifying, refining, and improving is simply part of our DNA.
Do you have questions about water treatment?
Contact our specialists to get more information about how we implement our treatment solutions. We are happy to guide you to the right solution for your situation.


